How Brands Acquire Cultural Meaning: Introduction

Unconscious transfer of meaning to brands

We examine semantic conditioning in a consumer context. We subliminally paired neutral ideographs with attributes. In experiment 1, the ideographs served as primes during a lexical decision task and slowed down response times to target words with the opposite semantic meaning. In experiment 2, the ideographs served as brand names of beverages, and attitudinal responses to them were less favorab...

How D o Brands Cr

How Developers Acquire FLOSS Skills

With the increasing prominence of open collaboration as found in free/libre/open source software projects and other joint production communities, potential participants need to acquire skills. How these skills are learned has received little research attention. This article presents a large-scale survey (5,309 valid responses) in which users and developers of the beta release of a popular file ...

Lethal Brands: How VEOs Build Reputations

ISIS has run the most effective social media marketing campaign in history. In fact, violent extremist organizations (VEOs) market their ideology and organizations to a global audience in ways that rival even the savviest of conventional organizations. However, applying marketing theory and methodology to study VEOs has not been done to date for the security community. Thus, the goal of the pre...

How centrioles acquire the ability to reproduce

A protein called SAS-7 is required for daughter centrioles to become mothers in C. elegans.